[opencms-dev] Seeking Insights: OpenCms and SEO Optimization - Input from OpenCms Developers

[Schliemann, Kai]

Hi Ramón,

I would give a few short notes of which feature are of SEO value. Unfortunately I do not have time at moment to go into detail.

In our projects we use meta mappings to get seo relevant information to the right place:
https://documentation.opencms.org/opencms-documentation/template-development/formatters-and-their-configuration/meta-mappings/index.html
This is mainly template development.

When relaunching a website we heavily use the aliases feature to redirect  page which no longer exist to new urls.
Using sitemap.xml is a great feature to list all pages of a website which are not linked by each other.
Both features are described here: https://documentation.opencms.org/opencms-documentation/template-development/search-engine-optimization-seo/

We did a special implementation for one of our customer. We created a module which is only visible for content editors. It has to be placed on every page. It consists of a seo relevant keyword list, which can be used by content editors. The list has to be filled by the editors itself and should help to keep track of which seo keywords are already used on this page.
Other CMSes like Wordpress have plugins which generate such keyword lists automatically from the content placed on the page.

What you have to take care of is to prevent duplicate content. You can use the canonical tag for that. As URLs in OpenCms are of requestable like www.example.com/test<http://www.example.com/test>, www.example.com/test/<http://www.example.com/test/> and www.example.com/test/index.html<http://www.example.com/test/index.html> and getting the same page content you have to make sure to tell search engines which one is the canonical URL. Take into account, how OpenCms generates navigation links and how the sitemap.xml generates URLs.

I would very much appreciate, if you could share your thoughts and experiences as well as soon as you have any results.
Take care.

Best regards
Kai




Von: opencms-dev <opencms-dev-bounces at opencms.org> Im Auftrag von Ramon Gavira Sáenz via opencms-dev
Gesendet: Dienstag, 13. Juni 2023 10:10
An: opencms-dev at opencms.org
Cc: Ramon Gavira Sáenz <ramon.gavira at sagasoluciones.com>
Betreff: [opencms-dev] Seeking Insights: OpenCms and SEO Optimization - Input from OpenCms Developers

Dear OpenCms Developers,

I hope this email finds you well. I am reaching out to the esteemed members of this forum to seek your valuable insights and experiences regarding the optimization of OpenCms for SEO purposes. We have been receiving feedback from potential clients, expressing concerns about OpenCms not being the optimal choice for achieving strong SEO rankings. However, we believe that this perception may stem from a lack of knowledge or understanding, rather than any inherent limitations of the platform.

As a community of OpenCms developers, we are well aware of the technological capabilities and flexibility of the platform. We understand that the effectiveness of SEO optimization can vary based on various factors, such as the implemented templates and strategies employed by individual users. We would greatly appreciate your thoughts and experiences on this matter.

While most of our  clients are predominantly public administrations and may not actively focus on SEO optimization, we believe that it is important to address their concerns and provide accurate information. Our goal is to showcase the potential of OpenCms for achieving strong SEO outcomes and dispel any misconceptions surrounding its capabilities.

To accomplish this, we kindly request your assistance in sharing any case studies, reports, or examples of successful SEO implementations using OpenCms. Your valuable insights will enable us to demonstrate the effectiveness of OpenCms for SEO purposes and provide potential clients with reliable references and success stories.

We understand that each project is unique and that SEO success depends on multiple factors. However, by pooling our collective knowledge and experiences, we can gather a wide range of perspectives and insights that will benefit the entire OpenCms community.

Please feel free to share your thoughts, experiences, and any relevant resources that could help us address the concerns of potential clients and highlight OpenCms as a capable platform for achieving strong SEO results.

Thank you in advance for your contribution to this discussion. We greatly appreciate your time and expertise.

Best regards,


Ramón Gavira Sáenz

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